ABOUT US

Half Life started as an obsession. With bold graphics, with fashion that says something, and with the feeling you get when clothes reflect who you really are. I’ve always been drawn to visual storytelling... the kind you see in old cult films, vintage subcultures, and especially in places like Japan, where streetwear is more than just a trend. It’s an art form.

That influence runs deep here. Japanese and underground European fashion showed me how powerful clothing can be when it's done with intent. The textures, the graphics, the individuality. It’s loud, it’s cinematic, it’s unmissable. And honestly, I didn’t see enough of that in Australia. So I decided to build something that could bring that energy home.

Half Life is my way of putting that passion into the world. I run this brand solo, so every piece that gets released has been touched by me. From the design and concept to the packaging that shows up at your door. I don’t believe in safe or watered-down designs. I want each drop to feel like a short film. Gritty, stylish, a little chaotic, and always unforgettable.

The mission is simple.

Bring bold, story-driven streetwear to Australia and carve out a new lane for what fashion here can look and feel like. I want to build a world where every item tells a story. Where your clothes don’t just look good, but say something real.

Half Life is for the ones who feel slightly out of place in the ordinary. The ones who see art in rebellion. The ones who want more from what they wear.

Thanks for being here. This is just the beginning.